When online publishers sell video inventory to advertisers, advertisers must pay a CPM. The CPM is the cost of displaying…
In video advertising, there are two important terms that all advertisers must be familiar with: VAST and VPAID. The Interactive…
While ads were traditionally bought and sold by human sales representatives, these transactions have increasingly been automated. This new process,…
Today, video ads have become the most effective advertising medium, justifying the high rates advertisers pay to have their ads…
Video ads preceding video content are difficult to monetize when users skip the ad or click away before watching it.…
What is the current state of ad blocking? According to a 2017 Global Adblock Report by PageFair, as of December…
As our digital environment moves from desktop to mobile, the way we consume content changes accordingly. Companies that are winning…
Why is brand safety gaining attention? Brand safety came back into the spotlight when the largest video platform served pre-roll…
What is “premium” video? Although what constitutes “premium video” is not unanimously defined, premium video is recognized as content of…
We keep hearing about a “pivot to video” because it is increasingly topping publishers’ priorities for 2024. While there are…