“What?!” I hear you crying in disbelief. The holiday period is the perfect time to boost your conversion rates and…
It’s obvious. Step #1 of all marketing strategies is finding out what the user wants. A badly targeted campaign will…
Content discovery is essential for publishers looking to boost audience retention and monetize their websites… and despite the emergence of…
Youtube is the biggest video sharing platform on the planet. Their success is the result of investing time and resources…
What device did you use to make your last phone call, take your most recent picture, or listen to your…
Unlike static media, videos have the power to engage users and potentially generate millions of views. But video content is…
Video advertising is becoming a powerful medium for advertisers, making it an exciting time for online publishers as the CPMs…
Once a video has been produced, online publishers must ask themselves one important question: make the video autoplay (AP) or…
Traditionally, we watched video on horizontal, large screens. Today, video consumption has increasingly moved to our mobile phones, and this…
Publishers create and deliver video keeping in mind which device, which platform and which orientation users will view the content.…