In Pursuit of the Elusive Customer
Digital Transformation. Everyone seems to be pursuing it, buzzing about it, and yet its significance is not inherently understood. The…
Auditing Your Mobile/Web Traffic Performance
Looking through our content and evaluating its success can be deceitful sometimes. How do we determine the quality of traffic,…
Content Personalization: Why, What and How?
A long time ago, in 1996, Bill Gates wrote an essay named “Content is King”, Heath Evans remembered us in…