Many marketers’ priority is to attract more – and better – leads. Even though there’s a wealth of resources, tools…
Madness descends upon the US every March as 68 college basketball teams duke it out for three weeks during the…
With additional features and placements being rolled out each month, Facebook continues to enable innovative ways for users and brands to interact…
Marketing teams are all familiar with one inquiry: What are the benchmarks for our industry? It’s a question that’s asked…
If you counted up all the different ways you reach potential customers, it would likely span tens — if not…
Let’s say you’ve done everything right. You’ve attracted a prospect to your website, you’ve worked your storytelling magic, and now…
You’ve probably heard it before: content is king. That means that companies are increasingly reliant on a solid content marketing strategy to…
BMW is undoubtedly famous around the world as a car manufacturer, with considerable brand equity and recognition. The company has…
These days, customers live under a constant barrage of mass media advertising. We watch commercials on television, hear ad spots…
It’s very easy to make a mistake of overlooking the importance of post-purchase customer emails and fall in the trap…