Cross-Device Targeting: Reaching the Right Audience on Multiple Devices
Our world is overflowing with consumer electronic devices: PCs, smartphones, CTVs, tablets, and game consoles. The average customer has at…
Dissecting Dynamic Creative Optimization (DCO)
In the digital marketing industry, algorithms are everywhere. From basic SEO optimization and activity tracking to DSPs and AI-based product…
Header Bidding: Maximizing Revenue and Ad Efficiency in Programmatic Advertising
Programmatic advertising has become a game-changer in the advertising industry as it has been able to completely reshape the way…
New Old Solutions: Exploring Contextual Targeting in Programmatic Advertising
Global programmatic spend is nearing $550 billion in 2023, and that number will only grow in the future. Since the…