Twitonomy – Who’s Looking at Your Twitter?
Do people listen to what you say on Twitter? You can put in a lot of effort to craft the perfect tweet and wonder why there’s no response, or why people don’t click the “Follow” button.
If you’re a newbie entrepreneur, comedian, ambitious DJ or just interested in how you reach people through social media, a number of ways to analyze and improve your social media prowess will help you connect better on Twitter.
What’s the App
Free analytics tool Twitonomy lets you see which of your Twitter posts make a splash, and which ones go forth into the Twitter-verse without so much as a peep of recognition.
Twitter already tracks “Interactions” and “Mentions” to give insight about how followers respond to your most droll bon mots. It displays your followers and people who “favorited” your tweets, and those who add you to a list.
But Twitonomy takes several steps beyond basic Twitter analytics. For instance, an interactive map gives you a visual of your followers’ geographic spread, and shows dots all over a digital globe that represent your international fans.
In addition, Twitonomy show averages for the number of hashtags you use, tweets per day and followers who mention you, information you can use to your advantage.
Twitonomy doesn’t give you a step-by-step playbook about how to gain attention, but you’ll be hard-pressed to find a free or even affordable service that does. But you can extrapolate from the information it provides: for instance, you might notice a pattern of spiked interest in your humorous tweets using Twitonomy. You can then closely track how your next set of funny lines does — and if humor works for you — you can try to inject it into more of your work.
You can also track how other people use Twitter to get ideas on running a successful account. Take a look at successful comedian Rob Delaney’s Twitter analytics. You can see whether his absurd or topical tweets get retweeted more often, and use this knowledge to try to appeal to his fan base.
Twitonomy is still in beta, and you can go to the website to try it out, since now it is primarily a desktop tool.
Creator Matt Fyod explained some of the company’s plans to Mobiledia: “We’ve made sure that it is also ‘mobile-compatible’ so that our users can enjoy it on smartphones and tablets,” he said, but noted they plan to improve Twitonomy for mobile users.
You’ll Want It If…
Twitonomy helps boost your Twitter presence, so it appeals to people who want to get more attention. The interface looks cluttered, but once you get used to it, the layout is straightforward and easy-to-use. A number of other services do Twitter and social media analytics, but they often require credit card details and subscription fees. Twitonomy is completely free, so it’s good for the budget-conscious social media amateur.
If you like to work offline, Twitonomy lets you export all of its information to Excel, so you can ponder ways to turn your retweets into professional success wherever you are, even if you’re in a Wi-Fi desert.
It’s Not My Thing — What Else Ya Got?
If you like Twitonomy, but want a service that spans more platforms, HootSuite offers three different options for analytics. In addition to basic Twitter analytics, it provides insights for Facebook, Google, Google+, Ow.ly and other platforms. The free version gives you information about your progress on up to five different kinds of social media, and you can get more detailed reports by paying a fee.
A variety of tools are available on the market, but if you’re a start-up or an artist trying to figure out how to gain more followers, Twitonomy is a top-notch and free resource.
