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The Most Important Identity Metric You’re Not Tracking and How to Improve It by 40x

How many times have you gotten this message? “Login failed. The password you provided does not match your username.” You…

Fingerprint Identity
How Identity Drives Effective Personalization

Customers’ enthusiastic embrace of online, mobile, social media and omni-channel commerce is both a forcing function and result of the…

Consumer Packaged Goods
How to Build Brand Loyalty for Consumer Packaged Goods

Consumer packaged goods (CPG) brands that fail to cultivate direct relationships with consumers will see their loyalty dwindle, and ultimately…

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Driving Digital Subscriptions with Better Customer Relationships

In an uncertain business landscape, media companies must reposition themselves to drive digital subscriptions. While the main goal of these…

European GDPR
Is GDPR a Risk or Opportunity for Your Business?

After the European Union (EU) General Data Protection Regulation (GDPR) comes into force, companies across the globe needed to update…

Man with megaphone
White-label vs Private-label – What’s the Difference?

If the question is whether or not you should create your own product from scratch, you’ll need to learn more…

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Better Engagement Using CIAM

It can’t be said enough: data drives marketing. Time and again, we’ve found that what we think we know about…

Social Login
Should We Trust Social Media Giants with Password Management?

Like it or not, password hacking crimes have become a part of our business world. You may have heard about…

Man watching news
Streaming TV Advertising: What Marketers Should Know About It

The number of cord-cutters is continuing to grow – by 2026 it is expected that more than 80 million households…

Best Marketing Mix
How to Find the Best Marketing Mix: The 2024 Guide

As advertisers look at the rest of 2024 and beyond, the need to redefine their approach to the marketing media…

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