From where I’m standing, at the intersection between AI and eCommerce, I can see opportunities for businesses to better serve…
Product recommendations have been around since the first magazines were ever sold as a personalized marketing tactic. From suggestions of…
One might say that digital data storage began with the simple excel spreadsheet. It was one of the first places…
For many of us, artificial intelligence seems like a distant future where robots will take over our jobs. In reality,…
Three of the biggest challenges marketers bump into include difficulty getting a holistic view of customers across all interactions, difficulties tracking marketing…
The latest technology revolution has motivated many companies to begin the process of digital transformation, integrating the new technology available…
CTV offers a huge opportunity for marketers. The latest estimates from eMarketer show that the United States alone had more…
In e-commerce, as in every business, marketing aims to drive sales and increase profits. With the rise of digital marketing,…
The marketing technologist role has been slowly rising and changing the industry to face its constant challenges and trends. Marketing…
TV advertising has several crucial metrics used to analyze the benefits of ads and clarify their investment value. ROI is…