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What Is OTT Advertising? A Detailed Guide for Beginners

OTT (over-the-top) is a service that streams digital content on numerous mediums, including TV, streaming boxes, consoles, HDMI sticks, and…

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Maximizing IT Efficiency and Compliance with IT Documentation Software

In today’s fast-paced digital world, IT documentation is crucial for efficient operations, compliance, and strategic planning. Many IT teams struggle…

5 steps to choose the right platform for programmatic advertising
5 steps to choose the right platform for programmatic advertising

The budgets spent on online advertising continue to grow. Programmatic advertising, which allows the streamlining of the process of buying…

Man who creates marketing strategy
12 Lead Generation Best Practices

No matter the industry or business size, lead generation is a top priority for marketers. Lead generation is how you attract…

E-mail Marketing
9 Ways to Effectively Segment Your Email Marketing Lists

These days, customers live under a constant barrage of mass media advertising. We watch commercials on television, hear ad spots…

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Omni-Channel Marketing: It’s Just Right for CTV

Omni-channel marketing is a term that anyone working in the connected television (CTV) industry should become acutely familiar with in…

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Top 5 Post-purchase Engagement Emails

It’s very easy to make a mistake of overlooking the importance of post-purchase customer emails and fall in the trap…

2 women having a customer meeting
In Pursuit of the Elusive Customer

Digital Transformation. Everyone seems to be pursuing it, buzzing about it, and yet its significance is not inherently understood. The…

Geofencing
Geofencing: How to Reach Locally Selected Audience via CTV

The pursuit of successful business development is a never-ending process. Even when it seems that all approaches to promotion in…

Remote Collaboration
Remote Collaboration – New Challenges, Exciting Opportunities

As a remote leader, your challenge is to get people – often thousands of miles apart – collaborating as if…

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