Best CRMs for Real Estate Businesses
It’s never been easier for realtors to find leads. From Zillow to Realtor.com and Ylopo, there are hundreds of popular lead providers to attract buyers and sellers. However, managing those leads isn’t always so easy.
As a realtor, you need a way to manage all of your leads in one place. That’s where a CRM comes in.
A CRM, or customer relationship management system, is the best way for any business to centralize contact management and streamline deal pipelines. It’s infinitely more powerful than a spreadsheet or managing leads in your inbox – and it leaves little to no room for disorganization, missed inquiries and human error.
While there are hundreds of popular CRMs on the market, not all of them are a perfect fit for real estate companies. To save the most time and deliver the most personalized and timely responses to all of your leads, you’re best served choosing a CRM that’s optimized for real estate.
Read on for some of the best CRMs for real estate in 2021, including dedicated software for the industry and a few all-rounders that perform well for realtors.
Benefits of CRMs for realtors
Still need convincing of the benefits of adopting a CRM? Here are some of the most impactful advantages for realtors.
- Respond to leads immediately. When it comes to closing deals, a fast lead response time is essential. You can achieve this with automated emails, a chatbot on your website, or even automated voicemail messages.
- Centralize your contacts. With all of your leads and deals in one place, everyone in your team always knows exactly where to find what they’re looking for – and you diminish the chances of double work or overlooking leads too.
- Build long-term relationships. According to research by the National Association of Realtors in 2019, 39% of sellers who used a real estate agent found their agents through a referral by friends or family. What’s more, 27% used their previous agent to buy or sell another home.
- Know who to call – and when. Working out who to follow up with can be a time-killer, but many CRMs now routinely remind you to touch base with clients you haven’t spoken to in a while. You can also set a schedule for when you’d like to get back in touch with them.
- Close (and earn) more. Research shows that realtors earning $100,000 or more in gross commission income are more than twice as likely to use technology tools like a CRM than agents who earn less.
The top CRMs for real estate businesses
1. Follow Up Boss
Follow Up Boss is one of the top real estate software platforms on the market with a seamless user experience. It brings together a CRM that has built-in calling, texting and email with powerful marketing, and lead distribution tools to manage all of your channels in one place.
Some of the 200+ lead providers you can integrate with Follow Up Boss include Zillow, Realtor.com and Ylopo.
2. LionDesk
LionDesk is another popular CRM that’s designed specifically for realtors to stay organized, communicate effortlessly and increase deals. Features include video emailing, bulk texting and email, and automated pipelines and campaigns.
3. BoomTown
BoomTown is a popular real estate platform that combines expert lead generation, qualification, contact management and more for an all-in-one software.
4. HubSpot
HubSpot isn’t designed specifically for real estate, but it’s one of the best CRMs on the market. And what’s more, the core CRM is free. That said, to access most of the sales, marketing and service functionality, you’ll need to upgrade to paid Hubs, which can quickly get expensive.
5. Nimble
Nimble is another powerful CRM that’s budget-friendly and enables you to sell smarter with sales intelligence, leverage social insights with automatic lead enriching, and track emails effortlessly.
6. Pipedrive
Pipedrive is a popular sales-focused CRM with features that are a great asset to real estate companies. These include compiling information about properties and potential buyers, automatically advancing prospects to the next stage in your funnel, and centralizing relevant notes when you have a client meeting scheduled.
