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Why Frequency Capping Is Important in CTV

CTV offers a huge opportunity for marketers. The latest estimates from eMarketer show that the United States alone had more…

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Transitioning from A/B Testing to Artificial Intelligence: Exploring Differences, Similarities, and Strategies

In e-commerce, as in every business, marketing aims to drive sales and increase profits. With the rise of digital marketing,…

Advertising Trends
Decoding the Marketing Technologist: Bridging Creativity and Technology

The marketing technologist role has been slowly rising and changing the industry to face its constant challenges and trends. Marketing…

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ROI in Connected TV Marketing

TV advertising has several crucial metrics used to analyze the benefits of ads and clarify their investment value. ROI is…

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EU Parliament: Classifying Gas and Nuclear Power as Sustainable

The EU Parliament approved the classification of natural gas and nuclear power as sustainable, causing a big furore. For example,…

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Green Real Estate: How far are we really in the transition?

Today we want to talk to you about green real estate and you might wonder why. Well, we all have…

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What Is Connected TV?

TV has been turning into one tightly connected industry enhanced through the internet. The present understanding of television differs from…

Female Web Designer
Elevating Your Brand: How UI/UX Design Agencies Drive Innovation and Growth

In today’s digital landscape, where user experience reigns supreme, leveraging the expertise of user interface (UI) and user experience (UX)…

Arbitrum
The Future of Arbitrum Bridge and Layer 2 Scaling

The Arbitrum Bridge has become a crucial component in the Arbitrum ecosystem, enabling users to seamlessly leverage the benefits of…

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What is Programmatic TV?

The TV advertising industry has undergone gradual evolution thanks to the digital breakthroughs that touched every business market. Usually, for…

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