Advice, Video Content Strategy
Top Benefits of Premium Video ContentWhat is “premium” video? Although what constitutes “premium video” is not unanimously defined, premium video is recognized as content of…
Introduction Website loading time and efficiency play a big role in UX (user experience) and SEO (search engine optimization). WordPress…
Advice, Video Content Strategy
Understand Your Audience to Create Better ContentWe keep hearing about a “pivot to video” because it is increasingly topping publishers’ priorities for 2024. While there are…
Just like people, drones come in all shapes, weights, and sizes. Odds are you’ll buy only one so you want…
Advice, Video Content Strategy
When it Comes to Fill-Rate, Less is MoreWhenever there is an ad opportunity and an ad request is made to an ad source (such as an ad…
Working capital ratios are essential metrics for assessing a company’s short-term financial health. These ratios provide insight into a company’s…
Advice, Video Content Strategy
Editing and Distributing Your VideosOnce you have created or curated your videos, you must figure out how to get that content out there for…
Advice, AI and Machine Learning
Reducing Cost per Call in Contact Center while Improving Customer Service — with Voice AIThe number one cost driver in any contact center is human resource expense, and it’s also the one you can…
Advice, Video Content Strategy
Tracking Your Distributed Video ContentDistributing video, whether it is on social media or third party platforms, is an indispensable way of developing your audiences.…
Advice, Video Content Strategy
Why You Need a Mix of Topical and Evergreen VideosWhen it comes to video, there are essentially two categories it can fall into: topical or evergreen. In order to…