Advice, AI and Machine Learning
Why Contact Centers in the Pandemic Are Turning to Conversational IVRCOVID-19 has hurled enterprises towards unforeseen setbacks. It has changed customer attitudes and behaviors and forced enterprises to respond. Brands…
Advice, Video Content Strategy
What’s the Difference Between VAST and VPAID?In video advertising, there are two important terms that all advertisers must be familiar with: VAST and VPAID. The Interactive…
Digital marketing is constantly changing. In spite of that, newsletters and marketing emails have remained popular ways to nurture and…
With the evolution of technology and the rise in competition for similar products, there’s more pressure than ever on small…
Advice, Video Content Strategy
What are Supply Side Platform and Demand Side Platform?While ads were traditionally bought and sold by human sales representatives, these transactions have increasingly been automated. This new process,…
Advice, Video Content Strategy
What is Video Viewability?Today, video ads have become the most effective advertising medium, justifying the high rates advertisers pay to have their ads…
Advice, Video Content Strategy
What are Bumper Ads?Video ads preceding video content are difficult to monetize when users skip the ad or click away before watching it.…
Advice, Video Content Strategy
What is the State of Ad Blocking?What is the current state of ad blocking? According to a 2017 Global Adblock Report by PageFair, as of December…
Advice, Video Content Strategy
If You Go Mobile, You Must Go FeedAs our digital environment moves from desktop to mobile, the way we consume content changes accordingly. Companies that are winning…
Advice, Video Content Strategy
How Brand Safety Came Back Into the SpotlightWhy is brand safety gaining attention? Brand safety came back into the spotlight when the largest video platform served pre-roll…