Advice, Video Content Strategy
What are the Different Video Ad Formats Available?Video advertising is becoming a powerful medium for advertisers, making it an exciting time for online publishers as the CPMs…
Advice, Video Content Strategy
Autoplay or Click-to-Play Video?Once a video has been produced, online publishers must ask themselves one important question: make the video autoplay (AP) or…
The cash flow statement provides a snapshot of your current position in the money market. There are two methods to…
Advice, Video Content Strategy
Vertical or Horizontal Video on Mobile?Traditionally, we watched video on horizontal, large screens. Today, video consumption has increasingly moved to our mobile phones, and this…
Madness descends upon the US every March as 68 college basketball teams duke it out for three weeks during the…
Advice, Video Content Strategy
How do You Measure the Success of Your Videos?Publishers create and deliver video keeping in mind which device, which platform and which orientation users will view the content.…
Advice, Video Content Strategy
How to Increase My Video CPMs?When online publishers sell video inventory to advertisers, advertisers must pay a CPM. The CPM is the cost of displaying…
Advice, AI and Machine Learning
How Voice Bot Can Empower Your Bank — Use Cases and the FutureCustomers demand faster, effortless ways to engage with banks that save them time and frustration. Web and mobile apps make…
Advice, AI and Machine Learning
Why Contact Centers in the Pandemic Are Turning to Conversational IVRCOVID-19 has hurled enterprises towards unforeseen setbacks. It has changed customer attitudes and behaviors and forced enterprises to respond. Brands…
Advice, Video Content Strategy
What’s the Difference Between VAST and VPAID?In video advertising, there are two important terms that all advertisers must be familiar with: VAST and VPAID. The Interactive…