Advice, Video Content Strategy
What are Supply Side Platform and Demand Side Platform?While ads were traditionally bought and sold by human sales representatives, these transactions have increasingly been automated. This new process,…
Advice, Video Content Strategy
What is Video Viewability?Today, video ads have become the most effective advertising medium, justifying the high rates advertisers pay to have their ads…
Advice, Video Content Strategy
What are Bumper Ads?Video ads preceding video content are difficult to monetize when users skip the ad or click away before watching it.…
Advice, Video Content Strategy
What is the State of Ad Blocking?What is the current state of ad blocking? According to a 2017 Global Adblock Report by PageFair, as of December…
Advice, Video Content Strategy
If You Go Mobile, You Must Go FeedAs our digital environment moves from desktop to mobile, the way we consume content changes accordingly. Companies that are winning…
Advice, Video Content Strategy
How Brand Safety Came Back Into the SpotlightWhy is brand safety gaining attention? Brand safety came back into the spotlight when the largest video platform served pre-roll…
Advice, Video Content Strategy
Top Benefits of Premium Video ContentWhat is “premium” video? Although what constitutes “premium video” is not unanimously defined, premium video is recognized as content of…
Introduction Website loading time and efficiency play a big role in UX (user experience) and SEO (search engine optimization). WordPress…
Advice, Video Content Strategy
Understand Your Audience to Create Better ContentWe keep hearing about a “pivot to video” because it is increasingly topping publishers’ priorities for 2024. While there are…
Just like people, drones come in all shapes, weights, and sizes. Odds are you’ll buy only one so you want…